As the VP of Marketing, you will develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve targets, and establish relationships with the media and clients. Look at the best resume writing services at G2. Post now on job boards. An understanding of gift registry businesses (e.g., bridal and baby) is also a plus. Experience with Marketplaces and International Marketing is also a plus. This role will be essential in aligning the marketing efforts with opportunity and reshaping the company brand. New Vice President Marketing Operations jobs added daily. Analyzing existing branding and marketing strategies and improving upon them. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. Plan and execute well-performing, well-coordinated product launches of new and existing products. The process of hiring a VP of marketing can be equally thrilling and stressful. VPs of marketing analyze trends, set prices and figure out new ways to promote the company’s brand. BSc in Marketing, Branding, Business, PR, or a similar field. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. Willingness to travel and work long hours. As VP of Marketing, you’ll gather customer, competitor, and market intelligence to support new product development and own the development and execution of a cutting-edge marketing strategy. It’s a major opportunity – not just for your team, but also for the candidates themselves. Vice President of Marketing. VP of Marketing Job Description. We’ve still got you covered! Our company is looking for a VP of Product Marketing to join our team. Expand your knowledge. Overseeing the vision, strategy, tactics and day-to-day management of our online marketing channels focused on driving both online and in-store activity: Paid search – including brand and non-brand text ads and shopping compaigns, Display – including core display and paid social media (Facebook, Pinterest, Instagram, etc. Agile Mindset – while experience leading digital marketing at a large, multi-brand, highly collaborative corporation is needed, a small company mentality (e.g., test quickly, fail quickly, fix quickly) is needed to make ambitious progress is a dynamic field where innovation and speed are necessary. To be successful as a VP of Marketing, you should be a keen multitasker and who thrives in a competitive environment. Vice presidents of marketing aim to get the word out about their company’s products, services and deals. Job Title: Vice President of Sales and Marketing . Missing out on key points or failing to be explicit in your requirements may lead to unrealistic or incomplete expectations from both your team and the candidates. Be the first to see new Vice President of Marketing jobs. BA. Our company is looking for a Vice President (VP) of Marketing to join our team. Monitoring industry trends and scheduling meetings to share new information with the team. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace. VPs of Marketing can work in several industries and typically report to the Director or the President of the company. Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. Not looking to grow your marketing department? Your time is valuable. Keep in mind that you’re both taking a big risk on eachother. Be sure to check out our full list of marketing job descriptions. Mobilize the execution of the team to deliver high ROI results with speed and efficiency. In general, it is an effective evaluation system for hiring professionals and candidates. Conducting market research and implementing new strategies based on findings. Company is looking for a VP of Marketing that takes a customer obsessed approach to drive growth of our fitness membership, BodyFit, as well as growth of our ecommerce business. We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. Check it out and get in touch! ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. These include certain life events that evoke strong emotional connections such as getting married, moving to a new home, having a baby, going to college and decorating a room, which the Company supports through its wedding and baby registries, new mover and student life programs, and its design consultation services. Location: Salt Lake City, UT . to improve results and increase ROI, A proven track record of aligning the organization and owners around the brand and marketing strategy, while building a symbiotic partnership with sales and distribution partners. 2019 tech marketers salary survey results. Post Author: Dan Green; Post published: April 22, 2020; Post Category: Job Description; This survey was conducted in November 2019. Your VP of Marketing will work closely with the CMO to define, implement, and manage marketing strategy, craft messaging, review budget, and set short- and long-term goals. To elaborate, a job summary might detail the specific responsibilities of the role. Closely monitoring competitors’ successes and failures and learning from them. Job Description: The Vice President, Marketing Services position will be responsible for developing and leading a media team for the US market. Job Description – Vice President of Sales and Marketing . By creating a job alert, you agree to our Terms. Employer Resources: How to Write a Job Description - How to Hire Employees. Job title. Reporting directly to the CRO, our VP of Marketing is responsible for customer and prospect marketing and communications. There are thousands of content jobs on the market right now. Position Type: Full Time . The total cash compensation, which includes base, and annual incentives, … Continue to strengthen the brand’s unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintains and improves the reputation of the company and its stakeholders. Available in. Looking to impress potential employers? Leading a capable marketing team and delegating tasks fairly. This part is easy. You should be able to build relationships with a variety of professionals. ), Organic Social Media (dependent on candidate background), Public Relations (dependent on candidate background), Consumer Insights (dependent on candidate background), Leading innovation and advancement of the overall digital marketing agenda through the development and execution of a multi-year roadmap, Driving increased adoption of our cross-channel attribution solution to accelerate improvements in overall marketing efficiency and, Partnering with the larger organization (specifically senior business leaders across the company) to understand their business objectives and be seen as THE subject matter expert on Digital Marketing within the company, Working with the larger marketing team supporting the execution of omnichannel, personalized programs targeted to specific consumer segments, Building a world-class Digital marketing team by defining the optimal internal organization structure, necessary roles/headcount, and an appropriate set of 3rd party partner relationships as we continue to grow and mature the business, Help increase revenue growth and profit for both the eCommerce channels and in-store channels, Driving incremental new-to-file customers (both eCommerce and Store) via digital channels, Supporting acquisition and fulfillment value goals for our key life stage businesses: wedding registry, baby registry, movers, and college students, Deliver against established ROAS targets (by program and channel), Retention and value measures (incremental LTV, Reduced Attrition), 360-degree feedback from internal teammates; external customer feedback, Growth in social media and PR KPIs (based on candidate background). He participates with other senior managers in developing strategy for the entire company. Establish a best-in-class social, digital and web presence that drives consumer awareness, engagement, affinity and purchase. Vice Presidents (VPs) of Marketing take charge of a company’s marketing team. The VP of sales creates and executes the sales department go-to-market and operational strategies to achieve business objectives. You will design, implement and monitor effective marketing strategies that align with our business goals. Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around ACME announcements and initiatives that resonate with audiences, Lead customer-centric thinking and craft programs to meet those target markets, Establish goals and create strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics, Attend and speak at industry events to evangelize the ACME brand, Work closely with VP of sales and sales directors to enhance and align efforts, Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented, Bachelor’s or Master degree in marketing or related discipline; MBA preferred, 10+ years of marketing experience, preferably in related industry, 5+ years of marketing leadership experience, Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy, Experience in building brand awareness and recognition, You are a reputable marketing leader and an effective public speaker, Strong leadership and communication skills, You are entrepreneurial and work well in a rapidly changing environment, You are customer-centric and can identify and meet customer needs, You have experience working cross-functionally to ensure marketing programs are in line with company objectives, You are metric driven and have the ability to draw insight from complex marketing data. Comprehensive benefits and generous paid-time-off. When it comes time to write the VP of marketing job description, it’s nothing to take lightly. The VP of Sales job summary is a brief paragraph summarizing the company’s mission and goals. ), Social media strategy expertise and influencer marketing, Deep skills in marketing campaign development, execution and leveraging data and analytics (CPC, CTR, open rate, CPL, CPA, EPC, etc.) Empower and motivate consumers to grow the brand, and achieves short and long-term marketing goals while maintaining stability of email and social media reputation. Executive-level equity package and incentive. So what should a job description for a Head of Marketing include? We are searching for an innovative VP of Marketing to join our growing company. Besides new product development, they are responsible for setting up the overall strategy for promoting company's products and offerings. Ability to work within a limited budget and ability to pivot quickly, Experience driving significant revenue and profit with a small team of marketing specialists, Deep, demonstrable understanding of marketing strategy development, execution for new and existing brands, and ability to plan effective promotions, Will create and execute innovative marketing strategies to profitably increase revenue and grow the brand, Expertise in copywriting components of marketing promotions and their impact on success, Expert knowledge of paid advertising (Facebook and Google Adwords, etc. You’ll notice that the three companies featured as examples did just that. Apply to Vice President of Marketing, Vice President of Communications and more! These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in the United States. Vice President (VP) of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. The ideal candidate has significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results. They highlight their company’s best attributes, keeping a close eye on the competition and focusing on making their company superior. We’re looking for a Vice President of Marketing who will be responsible for developing and executing the global marketing strategy for [company name]. Vice President (VP) of Marketing Job Description Template. You will design, implement and monitor effective marketing strategies that … A fun, energetic, team-based culture and a team that is passionate about their brand and their mission to improve the lives of others. The VP Marketing and Brand Strategy supports the Chief Marketing Officer/ Chief Executive Offices in a wide range of functions across the team including, corporate branding, content marketing, events, and thought leadership. Born and raised in the Chicago area, her brief stint in Ohio gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. Reports to: CEO . Job Description The Vice President, Marketing is responsible for developing and executing a clearly defined marketing and demand generation strategy that supports the strategic initiatives… of the marketing organization which includes planning, staffing, … Assisting with the recruitment, training, and onboarding of new staff. Must have a keen sense of tactical execution in this space. Total number of respondents was 368. Today’s top 490 Vice President Marketing Operations jobs in United States. Reporting to President and CEO of company and responsible for developing marketing strategy for growth of multi-brand brewery restaurant chain . International Relations. It might be “Head of Marketing,” but depending on the specifics of the role, you might want to choose something a little more descriptive – “Head of Digital Marketing” or “Head of Ecommerce Marketing,” for example. Working under the Chief Marketing Officer (CMO) is generally a Vice President of Marketing. A focus on leadership by example, a bias for results and execution, and the humility and confidence to put team success ahead of self. ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. You can modify this job description for your open positions. Administrative assistants help people in higher positions lighten the load. The VP of Marketing will be rolling up their sleeves and doing the execution work alongside the rest of the marketing team. Minimum of 6 years documented success as a marketing leader within the ecommerce industry, with a preference on successfully growing an emerging brand. Master’s Degree preferred. Setting daily, weekly, monthly and yearly targets, and implementing various incentives to ensure they are achieved. Excellent communication and interpersonal abilities. Get VP Marketing jobs as soon as they're posted Close. 1,030 VP Marketing jobs available on Knowledge and practical experience with SEO, digital marketing tools, and related software. Vice President (VP) of Marketing oversees marketing strategies and efforts in order to strengthen company's market position and achieve desired business goals.In order to attract Marketing Director that best matches your needs, it is very important to write a clear and precise Marketing Director job description. (she/her/hers). It is easy to customize for your company's needs during the sales hiring process. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Vice Presidents (VPs) of Marketing take charge of a company’s marketing team. When it comes time for your team to seek out this essential new employee, the following job description can be a helpful starting point. This employee will work closely with your chief marketing officer to spearhead the development and execution of your marketing initiatives. Reporting to the company director or the business owner. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. An entrepreneurial, agile, creative mindset. Switch to search results Subscribe to keep your fingers on the tech pulse. Build, further develop, and leverage relationships with industry media to evangelize the ACME brand, mission, and movement in the market. Enter Your Email Address Send Me Jobs Email me Monster job opportunities and updates related to career and education. oversee the company marketing function to identify and develop new customers for products and services. Interested in engaging with the team at G2? What Is the Job Description of a VP of Digital Marketing? Location of the Job: Shelton, CT 06484. To see how real employers are writing their VP of marketing job descriptions, check out the examples below! Based in Union, NJ (Bed Bath & Beyond world headquarters), and reporting directly to the Chief Marketing Officer (Eric Steinberger), the VP, Digital Marketing will be responsible for the strategic planning and tactical execution of the company’s digital marketing initiatives that support both our eCommerce and in-store traffic and revenue goals. Completely free trial, no credit card required. Pay: Salary . Job Description Job Purpose: As the Vice President, Marketing, you have the opportunity to be a growth driver for a company well-positioned to capitalize on a number of opportunities in an accelerating market. Learn how to write an administrative assistant job description so you can begin your search for the right candidate. In combination with significant investments in our eCommerce platforms, we have set the stage for our next level of achievement for brands that the VP, Digital Marketing will lead. This individual ensures that a marketing department is aligned towards the same strategic goal; unifying cross-functional teams to create an effective marketing strategy. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing team… Vice President (VP) of Product Marketing is generally responsible for planning, creating and implementing the overall product marketing strategy. VP of Product Marketing Job Description Template. The Company’s mission is to be trusted by its customers as the expert for the home and “heart-related” life events. You can change your consent settings at any time by unsubscribing or as detailed in our terms. World-class Direct Marketing and Digital skills (, Organizational leadership and team development (, Drives for results in a prioritized manner (, Organized and attention-to-detail approach (, The Top 7 Content Marketing Jobs (Descriptions + Qualifications), HR Manager Job Description (+Template and Examples), How to Write a Compelling Product Description, Build and enhance recognition of ACME brand and products, Work closely with chief marketing officer to define, implement, and manage ACME’s marketing strategy for optimal performance and results, Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight ACME’s key differentiators. Bachelors’ degree required. The VP, Digital marketing will drive digital strategy and tactics for Bed Bath & Beyond, buybuy Baby, Christmas Tree Shops andThat!, Face Values, and One Kings Lane. Functional Development - Demonstrated success in building organizational capabilities and teams through process design, organizational development, and technology, recruiting and training high-performing Marketing teams. Retail Expertise – Candidate should have a deep background in Retail or other high SKU count, large traffic eCommerce business - ideally at a large, complex ‘clicks and mortar’ retailer with multiple brands. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. Founded in 1971, Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer offering a wide selection of domestics merchandise and home furnishings. He determines and monitors the department's key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage. Market based compensation with bonus based on personal and company performance. Outstanding candidates have extensive marketing experience and are able to make decisions under pressure. If you’re hiring a VP, you’re probably spending quite a bit of time sourcing candidates, and your corporate team is prepared to pay them a pretty sum. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'f9f0d8a0-ad46-4380-9573-a51e8d77e723', {}); Claire is the growth marketing team manager, coming to G2 after graduating from the University of Dayton. The base salary for VP of Marketing ranges from $199,502 to $307,402 with the average base salary of $244,002. He anticipates and reacts quickly to trends and changes in performance. Job Description. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. You will work with the Chief Customer Officer alongside leaders of Content, Community and … For even more help in writing your own VP of marketing job description, we’ve sourced the following examples from three popular brands. The Company’s ability to achieve its mission is driven by three broad objectives: first, to present a meaningfully differentiated and complete product assortment for the home, of the right quality product, at the right value; second, to provide services and solutions that enhance the usage and enjoyment of its offerings; and third, to deliver a convenient, engaging, and inspiring shopping experience that is intelligently personalized over time. years at this job. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. They handle strategic brand management, review budgets, set goals, conduct market research, and help maintain an appropriate image of the company. Company Name: Biomerics . Supervising marketing events and launches and using these spaces to network with industry professionals. What You’ll Bring to Buildout . If you have the ability and flexibility to bring together marketing strategy, inspiration, innovation, execution, and thought leadership, and are interested in joining a fast-growing company, then this role is for you. Strong leadership skills and the ability to make difficult decisions. They handle strategic brand management, review budgets, set goals, conduct market research, and help maintain an appropriate image of the company. Hiring more marketers than just a VP? Keep in mind that due to the seniority and increased responsibilities of a VP position, you’ll likely beef it up with company-specific requirements and your desired requirements. Ensuring your job description clearly communicates expectations is critical. The following examples show three popular companies that have followed a typical job description structure, but customized it based on their unique needs and expectations. Leverage your professional network, and get hired. As a VP of digital marketing, you build and manage promotions, advertising campaigns, and the overall digital marketing plan for your company. Sign up for a Monster account, and we'll send jobs and job-search advice right to your inbox. VPs of Marketing can work in several industries and typically report to the Director or the President of the company. Given below is a sample job description template for the position of VP Marketing: Company: _____ Job Title: VP Marketing. On the other hand, candidates are already taking a huge gamble by applying. You’ll need to comprehensively cover the role’s high-level responsibilities and expectations in order to attract the right talent and ultimately, set the new executive up for success. Are you in the market for a new HR Manager? With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. VP of Marketing Responsibilities Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Check out our comprehensive guide to job descriptions. VP of Marketing Job Description (+Template and 3 Examples). The LeanDNA VP Marketing’s primary objectives are to drive brand awareness, demand, pipeline generation, bookings growth and revenues. Develop and execute high-ROI, marketing programs. Pioneer and implement measurable strategies that profitably increase revenue and grow the brand. Work cross-functionally with Product Managers, Dev Manager, and Customer Service Manager to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations. Digital Marketing - Candidates should have recent experience developing Digital Marketing plans with a strong understanding of the current online customer acquisition channels and agencies/suppliers. Company Description: Biomerics is a world class contract manufacturer and innovative polymer solutions provider for the medical device and biotech industries. Develop channel, segment and market strategies to enable targeted marketing. In addition, the job summary sets expectations for the position. You develop brands, optimize pre-launch marketing strategies, and monitor key data points like audience growth and brand awareness. The VP of Sales/Marketing requires excellent communication skills, drive and the ability to collaborate with engineering, sales, marketing, operations, and other support teams to … Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
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